MICROSOFT UNVEILS NEXT-GENERATION AI COMPUTING IN THAILAND WITH ALL-NEW SURFACE PRO, 12-INCH AND SURFACE LAPTOP, 13-INCH
The landscape of personal computing is experiencing a profound transformation, and at its forefront is Microsoft, charting a new course with the introduction of its cutting-edge Artificial Intelligence (AI) powered devices. Thailand is now poised to embrace this revolutionary era with the highly anticipated launch of the all-new Surface Pro, 12-inch and Surface Laptop, 13-inch. These groundbreaking machines are not merely upgrades; they represent the next evolution of Copilot+ PCs, meticulously engineered to redefine productivity, ignite creativity, and foster deeper connections through transformative AI experiences, unparalleled performance, and remarkable all-day battery life. Touted as the fastest and most intelligent Windows PCs available today, they are set to establish a new benchmark for what users can expect from their personal computers, bringing the power of AI directly to their fingertips. From professionals seeking seamless multitasking to creatives pushing the boundaries of digital art, these devices are designed to empower users to unlock entirely new levels of efficiency and innovation. This significant launch underscores Microsoft’s commitment to delivering advanced technology that enhances daily life and work in Thailand.
THE DAWN OF COPILOT+ PCS: A NEW ERA OF INTELLIGENT COMPUTING
The term “Copilot+ PC” signifies more than just a faster computer; it heralds a new category of Windows PCs built from the ground up to leverage the full potential of Artificial Intelligence. These devices are deeply integrated with AI capabilities, featuring dedicated Neural Processing Units (NPUs) that accelerate AI workloads directly on the device, rather than relying solely on cloud processing. This architectural shift enables unprecedented speed, efficiency, and real-time responsiveness for AI-driven tasks. The Surface Pro, 12-inch and Surface Laptop, 13-inch are quintessential examples of Copilot+ PCs, designed to provide a seamlessly intelligent computing experience. They are not just running AI applications; they are built to be AI-native, offering features that adapt, assist, and augment the user’s workflow in ways previously unimaginable. This foundational shift ensures that complex AI operations, from sophisticated image generation to real-time language translation, are performed with remarkable fluidity and minimal latency, setting a new standard for what a personal computer can achieve.
UNVEILING THE SURFACE PRO, 12-INCH: THE ULTIMATE ADAPTABLE DEVICE
Building on over a decade of pioneering innovation that effectively birthed the 2-in-1 PC category, the all-new Surface Pro, 12-inch stands as a testament to ultimate adaptability and engineering prowess. This device masterfully fuses the robust functionality of a high-performance laptop with the versatile flexibility of a tablet, all while possessing the inherent power to seamlessly drive a multi-monitor setup. Its ultra-flexible design ensures that users can transition effortlessly between modes, adapting to any task or environment with intuitive ease.
At the core of the Surface Pro, 12-inch’s exceptional capabilities lies the formidable Snapdragon® X Plus processor. This advanced silicon delivers an incredible surge in computing power, making the device an astounding up to 90% faster than its predecessor, while simultaneously maintaining remarkable energy efficiency. Such a leap in performance is meticulously crafted to serve the ultimate multitasker, providing the raw horsepower needed for demanding applications and concurrent workflows.
Connectivity is paramount in the modern workspace, and the Surface Pro, 12-inch excels in this regard. It comes equipped with support for up to three external 4K displays, enabling an expansive and immersive workstation setup. Complementing this are two integrated USB-C 3.2 ports, offering versatile high-speed connectivity for a wide array of peripherals and accessories. Furthermore, with Wi-Fi 7 support, users are guaranteed the fastest wireless connection standard currently available, ensuring seamless streaming, rapid downloads, and fluid collaboration, even in congested network environments.
The Surface Pro, 12-inch also boasts what Microsoft proudly dubs its “best Surface camera ever”: an ultra-wide, full-HD front-facing camera. This camera is significantly enhanced by AI-powered Windows Studio Effects, featuring innovations like Automatic Framing, which intelligently keeps the user perfectly in focus during video calls, even as they move within the frame. For capturing high-quality content, the device includes a 10MP Ultra HD rear-facing autofocus camera that supports stunning 4K video recording, allowing users to capture and edit professional-grade visuals all on a single, highly portable device.
In a nod to environmental responsibility, the Surface Pro, 12-inch has been designed with sustainability at its core. It incorporates a greater proportion of recycled materials compared to previous generations and features a thoughtfully engineered, serviceable design with more readily replaceable components, including critical elements like the motherboard, battery, and cameras, extending the device’s lifespan and reducing its environmental footprint.
The new Surface Pro further refines the Surface Slim Pen experience, unlocking advanced Copilot+ PC capabilities such as Cocreator in Microsoft Paint. This innovative feature ushers in new dimensions of creative expression by enabling users to collaboratively refine their digital art alongside AI. It significantly simplifies image creation and photo editing, allowing for easy conceptualization through text prompts and precise, natural inking. The Slim Pen itself delivers Zero Force inking, ultra-precise shading, 4,096 points of pressure sensitivity, and a built-in haptic engine, all culminating in a more natural and intuitive writing and drawing experience that mirrors the feel of pen on paper.
INTRODUCING THE SURFACE LAPTOP, 13-INCH: INTELLIGENCE MEETS ELEGANCE
The Surface Laptop, 13-inch meticulously continues to redefine the classic laptop form factor, purpose-built to unlock the new AI era through deeply integrated Copilot experiences that fundamentally transform the PC interaction. Redesigned comprehensively from the inside out, this new Laptop features sleek, modern lines and is crowned by a stunning 13-inch PixelSense touchscreen display, framed by razor-thin bezels for an expansive viewing area. The display boasts a smooth 60Hz refresh rate, HDR technology, Dolby Vision IQ™, and Adaptive color technology, collectively delivering crisper whites, profoundly darker blacks, and an extended color spectrum, resulting in an incredibly vibrant and immersive visual canvas for all content.
Like its convertible counterpart, the Surface Laptop, 13-inch is powered by the same formidable Snapdragon® X Plus processor, unleashing lightning-fast speed and AI-accelerated power for the ultimate in multitasking prowess. This device is demonstrably faster than previous generations of the model, providing incredible performance for demanding applications and the ability to effortlessly power up to three external 4K monitors, catering to complex professional workflows. The integrated 45 TOPS NPU (Neural Processing Unit) is a cornerstone of its AI capabilities, unlocking a suite of new experiences such as Live Captions. This revolutionary feature provides real-time English subtitling for any audio or video content, with support for over 40 languages, including Thai, ensuring accessibility and understanding. This dedicated NPU also contributes to the industry-leading performance for seamless productivity, complemented by the longest battery life ever seen on a Surface device, offering an astonishing up to 20 hours on the 13-inch model. With a generous variety of ports and the blazing-fast Wi-Fi 7 standard, users will consistently remain connected and ready for any task.
The new Surface Laptop incorporates a Full HD Surface Studio Camera that supports advanced AI-powered Windows Studio Effects. These include Automatic Framing for perfectly centered video calls, Portrait Blur to maintain privacy and focus on the subject, Creative Filters for enhanced visual style, and Voice Focus to ensure crystal-clear communication by isolating the speaker’s voice. AI-enhanced sound, delivered through premium Omnisonic® Speakers and Dolby® Audio, alongside finely tuned Studio Mics, collectively amplify your voice and presence during crucial calls and recordings. Renowned for its comfortable and remarkably quiet typing experience, the Surface Laptop, 13-inch refines every keystroke with optimal key travel for accurate and swift typing. This is further complemented by a large, responsive, and customizable touchpad, ensuring a smooth and intuitive navigation experience.
THE POWER WITHIN: SNAPDRAGON X PLUS AND ADVANCED AI INTEGRATION
At the heart of Microsoft’s next-generation Surface devices lies the formidable Snapdragon® X Plus processor, a groundbreaking piece of silicon that represents a monumental leap in personal computing. This processor is not merely about raw CPU speed; it’s designed with an architecture that fundamentally prioritizes AI workloads, featuring a dedicated Neural Processing Unit (NPU) capable of delivering an astounding 45 Trillions Operations Per Second (TOPS). This NPU is the true enabler of the transformative AI experiences that define the Copilot+ PC category.
The role of the NPU is pivotal: it efficiently offloads AI tasks from the CPU and GPU, handling them directly on the device with unparalleled speed and energy efficiency. This means that features like real-time language translation, advanced image processing, and intelligent framing during video calls are performed with minimal latency and significantly reduced power consumption, extending battery life even during intensive AI usage. The tight integration of the Snapdragon X Plus with Windows’ AI capabilities ensures that the operating system and applications can harness this power seamlessly, leading to a computing experience that is not just faster, but genuinely smarter and more intuitive. This integrated approach allows for personalized, adaptive, and predictive AI functions that learn from user behavior, making every interaction more efficient and tailored. The result is a device that anticipates needs, streamlines workflows, and unlocks new creative avenues, truly bringing the power of AI to the forefront of everyday computing.
TRANSFORMATIVE AI EXPERIENCES AT YOUR FINGERTIPS
The new Surface Pro and Surface Laptop aren’t just powerful; they’re intelligent, thanks to a suite of AI-powered features designed to revolutionize how you work, create, and connect. These transformative experiences are deeply integrated into Windows, making advanced AI capabilities accessible and intuitive for every user.
One of the most exciting features for creatives is Cocreator in Microsoft Paint. This innovative tool allows you to collaborate with AI in real-time to generate and refine images. Simply provide text prompts or start sketching with the Surface Slim Pen, and Cocreator will intelligently interpret your input, offering suggestions and completing your artwork. It simplifies complex image creation and photo editing, making advanced design accessible to everyone. For those exploring advanced image generation beyond what’s built-in, external tools like a free AI image generator can further expand creative horizons, offering diverse stylistic options and greater control over the output.
For enhanced communication and accessibility, Live Captions provides real-time English subtitling for any audio or video content playing on your device, with support for over 40 languages, including Thai. Whether you’re watching a lecture, participating in an international call, or enjoying a video in a foreign language, Live Captions ensures you never miss a word, breaking down language barriers effortlessly.
Video conferencing is also elevated with AI-powered Windows Studio Effects. These intelligent features work seamlessly with the high-quality cameras on both Surface devices to ensure you always look and sound your best. Features include:
- Automatic Framing: Keeps you perfectly centered in the frame, even if you move around.
- Portrait Blur: Adds a professional-looking depth-of-field effect, blurring your background to maintain privacy and focus on you.
- Creative Filters: Apply artistic filters to your video feed for a more personalized touch.
- Voice Focus: Uses AI to isolate your voice from background noise, ensuring crystal-clear audio during calls.
These AI capabilities are not just about adding new functions; they’re about fundamentally changing the user experience, making interaction with your PC more intuitive, productive, and personalized than ever before.
EXCLUSIVE PRE-ORDER OFFERS AND AVAILABILITY
For eager customers in Thailand, the opportunity to be among the first to experience the future of AI-powered computing is here. Pre-orders for the all-new Surface Pro, 12-inch and Surface Laptop, 13-inch will commence on 1 July 2025 and run through 21 July 2025. Securing a device during this period unlocks a range of exclusive benefits designed to enhance the new computing experience.
Customers who pre-order the Surface Pro, 12-inch will receive a complimentary Surface Pro, 12-inch Keyboard, valued at 5,500 THB, along with a 2nd Year Extended Warranty, providing additional peace of mind and protection for their investment.
Those who opt to pre-order the Surface Laptop, 13-inch will be gifted a Logitech Vibe 100 headset, valued at 4,099 THB, and will also benefit from a 2nd Year Extended Warranty.
These special pre-order offers are available through a network of trusted authorized retailers across Thailand, ensuring broad accessibility for consumers. Participating retailers include:
- Advice
- BaNANA
- DKAN (including their official Shopee and Lazada stores)
- JIB
- IT City
- Microsoft authorized store on Shopee
Following the pre-order phase, the new Surface Pro, 12-inch, and Surface Laptop, 13-inch will be generally available to consumers starting 22 July 2025, allowing a wider audience to acquire these transformative devices.
PRICING AND CONFIGURATIONS
The all-new Surface Pro, 12-inch, and Surface Laptop, 13-inch, will be available in the following configurations and pricing for the Thailand market:
Surface Pro, 12-inch:
- Snapdragon X Plus, 16GB RAM, 256GB storage: 31,590 THB
- Snapdragon X Plus, 16GB RAM, 512GB storage: 34,590 THB
Surface Laptop, 13-inch:
- Snapdragon X Plus, 16GB RAM, 256GB SSD: 36,990 THB
- Snapdragon X Plus, 16GB RAM, 512GB SSD: 39,990 THB
These configurations offer powerful options designed to meet the diverse needs of modern users, from everyday productivity to more demanding creative and professional tasks, all powered by next-gen AI capabilities.
CONCLUSION: SHAPING THE FUTURE OF PRODUCTIVITY IN THAILAND
The launch of the all-new Surface Pro, 12-inch and Surface Laptop, 13-inch in Thailand marks a pivotal moment in the evolution of personal computing. Microsoft is not just introducing new hardware; it is ushering in a paradigm shift, defining a new category of devices with the Copilot+ PCs. These machines are engineered from the ground up to harness the immense potential of Artificial Intelligence, moving beyond mere processing power to deliver genuinely intuitive, adaptive, and transformative user experiences. With their powerful Snapdragon X Plus processors, dedicated NPUs, and a suite of innovative AI features like Cocreator and Live Captions, these Surface devices are set to revolutionize how individuals work, learn, and create. They offer unprecedented levels of performance, efficiency, and battery life, making them ideal companions for the demanding pace of modern life. For professionals seeking enhanced productivity, students requiring versatile learning tools, or creatives pushing artistic boundaries, the new Surface lineup offers the intelligence and flexibility to meet every need. As Thailand embraces this new era of AI-powered computing, Microsoft’s commitment to innovation is clear, promising a future where technology truly augments human potential, setting a new benchmark for what a personal computer can be.